How to Make a Business Case – Video
video
How to Make a Business Case
Understanding the business case is the key to successfully selling your ideas at work. If you only have time to add one career or leadership skill to your toolbelt this year, make it this one. Good business cases are the foundation of influencing up, down, and across your organization. Learning this skill is the key to getting noticed and creating a reputation as a highly-promotable business genius.
Talk Outline
This talk will focus on creating the business case you need to pitch ideas and strategic projects at work. We’ll cover:
- How managers make decisions on which projects to greenlight
- How to know if your idea is a great strategic opportunity or a no-go
- How to create the financial case for your project
- Understanding how risk & opportunity cost affect your chances of getting the go-ahead
The goal of this talk is to give you the tools to get an easy ‘yes’ on your proposals at work.
Watch the Full Video
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About Our Speaker
Holly Burton
Leadership Coach for Women in Male-Dominated Industries
Holly is a leadership coach for women in male-dominated industries. She works one-on-one with ambitious women to help them lead, get promoted, and create the careers they actually want in industries they love.
As a mining engineer for the first ten years of her career, Holly was exposed to one of the most male-dominated spaces -- just 17% female. She uses the unique perspective she gained as a woman in mining, alongside her obsessive nerdiness for all things feminism, leadership, and career to help women create the working world they deserve while they wait for the rest of society to catch up.
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