Leadership Coaching
- by Holly Burton
Leadership Coaching
for Women in Male-
Dominated Industries
- Develop Your Leadership
- Drive Strategic Results
- Build Your Career to New Heights
Leadership Coaching
for Women in Male-
Dominated Industries
Dominated Industries
- Develop Your Leadership
- Drive Strategic Results
- Build Your Career to New Heights
Ok, Let’s Get Real for a Second
You know you’re supposed to influence without authority and develop cross-functional relationships…but you honestly have no idea how to do any of that jargon-y nonsense.
And crawling TikTok for leadership inspo has only turned up inspirational hoo-haa made by women who were fronting for MLMs 6 months before they became ‘experts’ in the field.
Any of This Sound Familiar?
- You’re working hard to drive results but you have no time for strategic work
- You want to get promoted but you’re tired of waiting to be tapped on the shoulder
- You break into a cold sweat when you need to have difficult conversations
- Your executive presence is less Sasha Fierce and more Eeyore
- You want to level-up your influence, but you have no one to turn to for leadership advice that actually works
- Your team loves you but you’re burned out from overfunctioning for them and having to be the one with all the answers
- You’ve worked so many hours this week on the adminutia that keeps your projects moving forward that you’ve almost fallen asleep three times reading this list
You Need
Leadership Coaching
The expert guidance and support you need to develop your leadership skills, climb the ladder, and deliver outstanding business results.
What You'll Get From Coaching
Leadership & Management Skills
Strategic Business Thinking
Increased Influence
Reputation-Building Results
But Wait, There’s More!
You’ll get leadership tactics that actually work – and new levels of confidence that stem from experience and results (not just jacked-up, arrogant bro-vado).
Before you know it, you’ll be chasing down your next challenge – whether that’s a VP, SVP, or C-level role.
Sign Me Up for Coaching!
Let’s hop on a call and make a plan to help you become the leader of your dreams.
Working with Holly was a whole new level of mentorship and coaching that I had never gotten before from my bosses at work
Masaki | Director, Product Management
Meet Your Coach
Holly Burton is a leadership coach for women in male-dominated industries. She worked as an engineer in the mining and tech industries -- which are only 17% women -- for the first ten years of her career.
Holly’s actually been in the leadership trenches of male-dominated industries. She’s had performance reviews that turned into personality reviews. She’s had to strategically flex her expertise to get taken seriously in an endless parade of technical d*ck measuring contests. She’s walked the tightrope between aggressive & unlikelable and darling, would you take the notes in every meeting she’s ever been in.
And, like Ginger Rogers, she did all of that backwards and in the world’s most ill-fitting reflective-striped winter jacket and steel toed boots.
.
These days, Holly coaches ambitious leaders and executives to help them lead more strategically, reach new heights in their career and dismantle the patriarchy one glass ceiling at a time. She’s coached hundreds of women to lead teams of technical experts, create millions of dollars of revenue, lead crucial change management initiatives, and literally move mountains – just like she did.
Holly’s coaching is bold, trauma-informed, neurodivergent-friendly, and incorporates intersectional feminist theory. She brings a business strategy-focused lens to her work, helping her clients live into their highest levels of executive potential.
Meet Your Coach
Holly’s actually been in the leadership trenches of male-dominated industries. She’s had performance reviews that turned into personality reviews. She’s had to strategically flex her expertise to get taken seriously in an endless parade of technical d*ck measuring contests. She’s walked the tightrope between aggressive & unlikelable and darling, would you take the notes in every meeting she’s ever been in.
And, like Ginger Rogers, she did all of that backwards and in the world’s most ill-fitting reflective-striped winter jacket and steel toed boots.
These days, Holly coaches ambitious leaders and executives to help them lead more strategically, reach new heights in their career and dismantle the patriarchy one glass ceiling at a time. She’s coached hundreds of women to lead teams of technical experts, create millions of dollars of revenue, lead crucial change management initiatives, and literally move mountains – just like she did.
Holly’s coaching is bold, trauma-informed, neurodivergent-friendly, and incorporates intersectional feminist theory. She brings a business strategy-focused lens to her work, helping her clients live into their highest levels of executive potential.
3 Program Options
Self-Directed
Leadership Coaching
6 Month Engagement
You’ll Get:
- 60-Minute Coaching Sessions Every 2 Weeks
- 2-Hour Discovery Session
- 2-Hour Wrap Up Session
-
This is the perfect program for you if you want a self-directed deep dive into your leadership that is highly responsive to your needs, circumstances, and strengths.
Leadership Coaching + Skills Assessment
6 Month Engagement
You’ll Get:
- 60-Minute Coaching Sessions Every 2 Weeks
- 2-Hour Discovery Session
- 2-Hour Wrap Up Session
- Leadership Circle™ Skills Assessment
This is the option for you if you want to benchmark your leadership skills using an industry-standard assessment – and work to improve your skillset and potential.
Leadership Coaching + 360° Review
9 Month Engagement
You’ll Get:
- 60-Minute Coaching Sessions Every 2 Weeks
- 2-Hour Discovery Session
- 2-Hour Wrap Up Session
- 360° Leadership Review with 5 Team Members
This is the option for you if you want a detailed look at your skills, strengths, and potential development areas as seen by your peers, direct reports, and senior leadership.
Self-Directed
Leadership Coaching
6 Month Engagement
You’ll Get:
- 60-Minute Coaching Sessions Every 2 Weeks
- 2-Hour Discovery Session
- 2-Hour Wrap Up Session
This is the perfect program for you if you want a self-directed deep dive into your leadership that is highly responsive to your needs, circumstances, and strengths.
Leadership Coaching + Skills Assessment
6 Month Engagement
You’ll Get:
- 60-Minute Coaching Sessions Every 2 Weeks
- 2-Hour Discovery Session
- 2-Hour Wrap Up Session
- Leadership Circle™ Skills Assessment
This is the option for you if you want to benchmark your leadership skills using an industry-standard assessment – and work to improve your skillset and potential.
Leadership Coaching + 360° Review
9 Month Engagement
You’ll Get:
- 60-Minute Coaching Sessions Every 2 Weeks
- 2-Hour Discovery Session
- 2-Hour Wrap Up Session
- 360° Leadership Review with 5 Team Members
This is the option for you if you want a detailed look at your skills, strengths, and potential development areas as seen by your peers, direct reports, and senior leadership.
Uh, Yeah. I Need This STAT!
Book a complimentary coaching call and get our resident former mining engineer and current coach extraordinaire teleported to a zoom call near you.
You’ll never be stuck solving a sticky leadership challenge all by your lonesome again!
Uh, Yeah. I Need This STAT!
You’ll never be stuck solving a sticky leadership challenge all by your lonesome again!
Testimonials
When I started working with Holly, I had just dipped my toes into management. Within 2 years, I had been promoted to Director and increased my pay by $130k.
My sessions with Holly were an investment into my career - and it has paid off big time!
Because of her coaching, I can think more strategically and analyze situations from the perspective of a business leader (weighing financial trade-offs and risks), as opposed to just working to get my projects completed. I know what the execs are looking for and how to talk to them, so my roadmaps and strategic plans get more traction.
My influence has absolutely skyrocketed!
Masaki | Director, Product Management
When I first got promoted to VP, I felt totally overwhelmed and worried that my skills weren't 'enough' to sit at the leadership table.
I hired Holly to help me level up my leadership. We did a leadership skills assessment to help me get a clear picture of my standout skills and development areas.
Her coaching helped me identify the 2-3 key pieces of development I needed to become a better leader and where I wanted to focus my efforts to feel the biggest impact, both personally and for my team.
I now lead with more confidence -- and an expanded tool kit befitting a VP. I'm so grateful for Holly's help!
Liz | VP Technical Services
Holly has helped me become a way more effective leader.
When I started working with her, I had been a manager for years. But as my role expanded, I realized I needed a new set of management tools to help me lead at a more senior level, work more strategically, and grow my impact and scope.
Holly and I honed my ability to lead a high-performing team by focusing on my delegation, expectation setting, feedback, and accountability skills.
With my new toolkit, I've been able to increase my team's revenue 7x and expand the scope of my role from a single region to all of North and South America.
Natalie | Vice President of Sales, Americas
Testimonials
When I started working with Holly, I had just dipped my toes into management. Within 2 years, I had been promoted to Director and increased my pay by $130k.
My sessions with Holly were an investment into my career - and it has paid off big time!
Because of her coaching, I can think more strategically and analyze situations from the perspective of a business leader (weighing financial trade-offs and risks), as opposed to just working to get my projects completed. I know what the execs are looking for and how to talk to them, so my roadmaps and strategic plans get more traction.
My influence has absolutely skyrocketed!
Masaki | Director, Product Management
When I first got promoted to VP, I felt totally overwhelmed and worried that my skills weren't 'enough' to sit at the leadership table.
I hired Holly to help me level up my leadership. We did a leadership skills assessment to help me get a clear picture of my standout skills and development areas.
Her coaching helped me identify the 2-3 key pieces of development I needed to become a better leader and where I wanted to focus my efforts to feel the biggest impact, both personally and for my team.
I now lead with more confidence -- and an expanded tool kit befitting a VP. I'm so grateful for Holly's help!
Liz | VP Technical Services
Holly has helped me become a way more effective leader.
When I started working with her, I had been a manager for years. But as my role expanded, I realized I needed a new set of management tools to help me lead at a more senior level, work more strategically, and grow my impact and scope.
Holly and I honed my ability to lead a high-performing team by focusing on my delegation, expectation setting, feedback, and accountability skills.
With my new toolkit, I've been able to increase my team's revenue 7x and expand the scope of my role from a single region to all of North and South America.
Natalie | Vice President of Sales, Americas
Our Clients Work At
FAQ
Ambitious professional women and non-binary folks at all levels in male-dominated industries like tech, engineering, mining, finance, sales… you name it! If your industry is entirely made up of middle-aged men named Gary in standard-issue blue-checkered button-downs, then we are the coaches for you.
This is the best question in the whole FAQ. Like: Damn do we need special coaching like those special pink “for her” bic pens?
NO! Obviously not! We are not here to do pink-taxed, lady-branded nonsense like Big Pen.
As you definitely already know, basically everything in leadership is completely unrelated to gender. The techniques for conducting a performance review with your team are – shockingly! – not dependent on your gender identity.
And, as you definitely already know, sometimes gender (or other folks’ perception of your gender) plays a big role in how you have to lead. The Leadership Industrial ComplexTM is filled with advice and techniques that are designed primarily for hyper-privileged folks, and the techniques that work for an old, white, rich dude at the top of the heap won’t always play the same way in the hands of someone with a few more intersectional identities to contend with.
It’s important to work with a coach who uses an intersectional feminist approach because they’ll be able to spot the places where the ‘standard’ advice will fail you – that way you won’t spin around in circles gaslighting yourself while trying to perfect techniques that were never designed to work for you.
Entrepreneurs, tradespeople, folks in unions or anyone working within military or paramilitary structures. Why? Because those are entirely different cans of career worms (ew?). We stay laser-focused on traditional corporate roles, where we do one thing really well: subvert the patriarchy from within. We want you to be the engineer who designs the exploitable flaw in the Death Star, and then passes the blueprints to Princess Leia. Kaboom!
File this question under “Stuff I wish I had asked way earlier in my career” — because we felt like that too, and the answer is an unequivocal no, damn it!
There’s no such thing as “too junior for coaching” if you think it can help you. Give yourself a head start. Invest in the skills you need before you need them so you can be an incredible leader right out of the gate. (And avoid accidentally getting underpaid by a cool $406,280 over the course of your career because you didn’t know how to ask for more.)
Plus, WIMDI is built to support you at every stage of your career. That’s why we have a whole menu of amazing coaching & training programs tailored to your exact needs.
Yep. Look, words like "Leadership Coach," "Career Coach," "Business Coach," and "Executive Coach" are all kind of BS marketing anyway. They’re basically just SEO shortcuts to connect coaches to what people are desperately Googling on their phones at 8pm while watching old episodes of Friends they’ve seen a thousand times.
With your WIMDI coach, you’ll work on whatever's keeping you — the unique, weird, lovely little human that you are — stuck. If you’re stuck on leadership-y topics, great. If it's more like "Halp, my manager is incompetent and I'll never get promoted!”, then that's what we’ll work on.
Coaching rates depend on a lot – the kind of work you need to do, the coaching package you’re interested in, your current level of seniority within the organization, heck, even what country you live in and the currency you use plays a factor!
The easiest way to figure out exactly what you’ll pay for coaching is to hop on a call with us.
Lots of bosses do pay for coaching — and we have a long history of working with our clients to help make that ask in the most irresistibly winning ways possible. Book a call and we'll help you get your coaching covered or subsidized.
Got a boss who’s a total cheapskate? Don’t worry. We also have lots of clients who self-fund. Don't let your company’s terrible people development budget stop you! Get some coaching, and then use your amazing new performance to get a raise that will pay you back. (Or just get a new job with a boss who supports your development with actual dollars instead of talk.)
Finally, and most anger-inducingly, it’s worth noting that there's a big gap between women and men when it comes to getting their coaching paid for.
I know. We’re all shocked by this news. Who could’ve seen this coming?
We don't want to bake that patriarchal garbage into our funding model, so we have sliding scales available for self-funders who need some flex.Believe us, we’ve thought long and hard about changing our names and starting a new career in artisanal glassblowing. And maybe crafting exquisitely fragile glass horses for rich tourists to display on their mantels is your destiny. But we’re begging you to just book a call before blowing off your career and buying a one-way ticket to Venice for vase-making lessons. We will help you sort it all out.
You don’t! That’s why we make damn sure we’re both the right fit for each other before we take a single penny from you.
Here at WIMDI, we are literally allergic to selling you stuff you don't want. We’re not exactly desperate to do underwhelming work with disgruntled clients who resent us for sleazy car salesman tactics. That would be gross for you, and gross for us.
We'll help you figure out where you belong, what you’re looking for, and whether we’re the right people to help you get it. And if it’s not a good fit, then we’ll do our best to connect you to the resource that might actually help.
Holly's coaching has been absolutely instrumental in my success.
She's now a non-negotiable in my professional development budget!
Natalie | Vice President of Sales, Americas
Ok, Let’s Do This Already!
So let’s make it happen! Book a complimentary coaching call and we’ll figure out exactly how we can help you develop your leadership, increase your influence, and create reputation-building results.